Usami and his team are now transforming discarded shells into a new material called Shellstic—like plastic, but with about 20% to 50% shells. After one year of development, the first major product to ...

Shells that have protected themselves from external enemies are reborn to protect people and the earth. Among Japan's domestic marine products, scallops have the largest export value. Sarufutsu ...

Shellmet is the latest innovation from TBWA\Hakuhodo’s creative team and Osaka-based Koushi Chemical Industry Co. A small village on the tip of Japan’s northernmost island Hokkaido may have found an ...

The village of Sarufutsu in Japan's Soya district, is known for its shellfish industry. As such, it churns out about 40,000 tons of empty shells each year which piles up in huge mounds. Working with ...

Tokyo advertising agency TBWA\Hakuhodo and plastics manufacturer Koushi Chemical Industry Co have created Shellmet, a hard hat made from discarded scallop shells and recycled plastic. The product was ...