In 2014, when BeatBox Beverages’ founding trio showed up on ABC’s Shark Tank with their original stereo-shaped bag-in-a-box party alcohol, Mark Cuban sensed a game-changing opportunity to cash in on.
With RTDs gaining market share over traditional wine, beer and spirits, an interview with BeatBox Co-Founder and CMO, Brad Schultz, sheds light on how a wine-based RTD achieved success. Contributor.
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