The Mumbai-based SaaS AI enterprise tech company claims that its annual recurring revenue has grown from $3,000 in FY16 to more than $22.8 Mn in FY25 WebEngage serves over 900 businesses across ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

When implemented and operated well, marketing technology (martech) has the power to improve personalization, boost efficiency, and yield significant organizational impact. But success is far from ...

Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State of Your Stack Survey, a collaboration between MarTech, Chiefmartec.com and MarketingOps.com.

For decades, the request for proposal (RFP) has been the default model for selecting technology vendors — a structured way to define requirements, score responses and declare winners. That approach ...

Buying martech has never been easier, and the options have never been more plentiful. Every year, the martech landscape gets even more crowded—new solutions piling up with seemingly no end in sight.

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The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the connected data and technology foundation for the world’s leading brands, today announced it has won the Best Marketing Insights Platform award in the 8th ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Anoki, the pioneer in multimodal AI for Connected TV (CTV), today announced it has been named “Best Overall CTV Solution Provider” in the 8th annual MarTech ...