What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that can help your business transform from product-centric to audience-centric. On Thursday ...

ROHRBACH / ILM, GERMANY, February 25, 2025 /EINPresswire.com/ -- Contentserv, a leading provider of AI-fueled Product Information Management (PIM) and Product ...

Most B2B marketing videos do not support the buyer's journey because the videos are product-centric. They accompany product introductions, reside on product pages, and are featured in product ...

In today's digital age, I don't believe businesses can continue to afford to be product-centric. Customers are more demanding than ever before, and they expect the best deal they can find every time ...

Innovations reflect market preferences and desire to get ahead of consumer trends in fashion, outdoor, footwear and cosmetics CAMPBELL, Calif., Jan. 30, 2025 /PRNewswire-PRWeb/ -- Centric Software® is ...

The best products are often sparked as ambitious ideas that are pushed up against guardrails while barreling along the product development highway. The Fast Company Executive Board is a private, ...

As the founder-CEO of a technology company, I’ve come to realize that the heartbeat of every startup’s journey lies in creating software products that genuinely address the pressing needs of customers ...

That isn’t by coincidence. Product management backgrounds are increasingly essential at the top of the corporate ladder today, particularly when it comes to facilitating organizational strategic ...

CAMPBELL, Calif., Aug. 25, 2025 /PRNewswire/ -- Centric Software ® introduces the latest evolution of its market-leading Product Lifecycle Management (PLM) platform: Centric PLM™. Centric Software ...

Premium golf apparel brand to streamline product development, enhance communication and save time with Centric Software partnership CAMPBELL, Calif., Nov. 27, 2025 /PRNewswire/ -- Centric Software(R) ...