Eggplant — cherry red's moodier sister — is flooding the Fall 2026 collections.

I was shopping for some new tops in fun pops of color to add to my wardrobe, and I fell in LOVE with this light purple color! So I knew i had to do a roundup of all the things I could possibly find in ...

As temperatures rise, we're compelled to shed the bulkier all-black layers that carried us through winter to make space for a few brighter shades. It's only natural to be curious about effortless ways ...

HOERSHOLM, DENMARK — In a survey conducted by Oterra, the company found that the color purple is popular amongst young and adventurous consumers. Following consumer response, the company expanded its ...

This time last year, Purple Basil had a small part in one of the four color palettes featured in PPG and Glidden’s 2024 Global Color & Design Trends report. Now, this alluring purple is ready not only ...