Uniqode reports QR codes reduce friction for brands by simplifying customer onboarding, enhancing engagement during January's ...

INSTORE’s November Brain Squad survey asked jewelers whether they use QR codes in their stores — and the industry is pretty ...

Walk into almost any shop today whether it’s a supermarket in Leeds, an independent boutique in Brighton, or a beauty retailer in London and you’ll notice something small, but quietly transformative.

Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...

Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional offers. These new formats make it easier for customers to redeem online ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.