Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

The phrase “What gets measured gets managed” has been attributed, in various forms, to Tom Peters, Peter Drucker, and even Lord Kelvin. While the phrase’s origin may be murky, the underlying idea has ...

Qualitative data has a richness and depth that you don’t always find with numerical data. This is something I quickly discovered on joining the Virginia Tech University Libraries from a background in ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

In a world where so many companies insist on giving great weight to quantitative data, DEI is a realm where qualitative data must be given equal consideration. Businesses put a lot of emphasis on data ...

Qualitative analysis serves as the foundation for compound identification. It focuses primarily on determining the elemental composition and structure of analytes within a sample. Identifying the ...

Bobcat is making a change—more than a few changes, in fact. Recently, the brand known for farm and construction equipment unveiled its new campaign: “Next Is Now.” The campaign brings a whole suite of ...