BOSTON -- The battle of the blades suddenly sharpened Tuesday, with Schick introducing the first four-blade razor and Gillette countering hours later with a patent infringement suit against its rival.
Schick is wrapping up a workplace sampling effort for Quattro for Women that caps a launch year full of tour dates, sampling flights and tongue-in-cheek premiums that play up the razor’s ...
Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief competitor, ...
Gillette and Schick-Wilkinson Sword have ended a long-running duel over patents and advertising claims, the world’s two largest razor makers said Thursday. “Both companies have resolved the vast ...
In an event that has become almost commonplace, retailers are facing the challenge of the timely launch of a new shaving system and the reaction by competitors. The technology keeps advancing, and the ...
Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.
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