There are multiple reasons why a site can drop in rankings due to a core algorithm update. The reasons may reflect specific changes to the way Google interprets content, a search query, or both. The ...

Google was recently granted a patent about ranking web pages that a user will be interested in next. The patent describes assigning an Information Gain score to rank a second set of web pages that are ...

Many businesses use AI-powered SEO tools to boost their website rankings, but they often struggle to see results. The key isn’t just in AI; it also involves strategic off-site tactics such as link ...