Rapido, the app-based commute service, is set to revolutionise commuting with its innovative "5 Nahi Toh 50" guarantee auto campaign. This unique initiative promises users confirmed auto allocation in ...

The contentious Rapido ad has garnered over 1.2 million views on YouTube in the last five days. The notices were also served to YouTube stating the advertisement's defamatory nature. “We hope they ...

The CCPA had taken suo motu cognisance of Rapido’s two ad campaigns – ‘Auto in 5 min or get INR 50’ and ‘guaranteed auto ' From April 2023 to July 2025, the National Consumer Helpline recorded close ...

Despite having rich insight and dependable ambassadors, Rapido’s latest campaign #EkdumAaramSe doesn’t quite hit the mark when it comes to creativity, experts from the ad world opine. The bike-taxi ...

New Delhi: Consumer protection authority CCPA has imposed a penalty of Rs 10 lakh on ride-hailing platform Rapido for misleading advertisements and unfair trade practices, the consumer affairs ...

A seemingly innocuous ad has landed in trouble, thanks to the Telangana State Road Transport Corporation (TSRTC). In a recent Rapido ad, ‘Pushpa’ star Allu Arjun is seen drawing a comparison between ...

MediaNama’s Take: The penalty imposed on Rapido raises important questions about how digital platforms use guarantees and incentive-based advertising to influence user behaviour. The campaign promised ...

HYDERABAD: A city court has restrained Rapido, the bike taxi app from broadcasting a controversial ad featuring actor Allu Arjun, as it suggests traveling in RTC buses was ‘uncomfortable and dangerous ...

A seemingly innocuous ad has landed in trouble, thanks to the Telangana State Road Transport Corporation (TSRTC). In a recent Rapido ad, 'Pushpa' star Allu Arjun is seen drawing a comparison between ...