The brand trailer, titled Wake Up, isn't focused on a specific Xbox product, but it's certainly garnered plenty of attention for the brand.

Xbox has released a new commercial directed by David Fincher that features a bunch of CGI rat-human hybrids in a dirty, crowded city. It’s the kind of ad we don’t often see anymore ...

It's not a trailer for any specific game, it's just an "Xbox 'Wake Up' Brand Trailer," which again, is something I feel like I should be watching on a tube TV waiting for the Rugrats to come back on.

It's about Xboxes, escaping the mundanity of a humdrum life, and also, rat people. The Xbox "Wake Up" Brand Trailer sits at a one minute, 23 second run-time. In it, a rat-person wakes up in their ...

Watch on YouTube Xbox's trailer begins with a poor ol' rat by the name of Horatio waking up to start another day at his desk job with all the other overworked rats out there. Of course ...

Here and there he catches glimpses of normal, happy humans playing games on mobile devices, which seems to inspire him to bust out his Xbox controller with his little rat hands and play games ...