It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...
All’s well that ends well. Reebok International Ltd. and CrossFit Inc. have reached a settlement in their legal dispute over a licensing agreement the pair made in 2010. Eight years into the 10-year ...
Gyms across the country are dropping their affiliation with CrossFit over the company’s response to last week’s protests. That led Reebok and other brand partners to distance themselves from CrossFit.
On June 6, CrossFit founder Greg Glassman replied to a tweet from the Institute For Health Metrics and Evaluation (IHME) that mocked the murder of George Floyd and the coronavirus pandemic. The IHME ...
A series of tweets by CrossFit CEO and founder Greg Glassman has prompted affiliated gyms and a major sponsor to cancel their partnerships with the fitness regimen. On Saturday evening, the ...
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