AUDI’s new E7X electric crossover will debut at Auto China 2026 as the brand’s second China only model. After the E5 Sportback’s weak start, the larger and more tech heavy E7X looks like a far more ...

The first product of the automaker’s joint venture with SAIC reaches showrooms next month. There’s a new side of Audi than the familiar German luxury brand that we all know—one that uses all caps.

It certainly looks like a familiar vehicle, but something feels off. A closer look reveals a different logo. Instead of the traditional four-circle logo, the Audi brand name is emblazoned on the front ...

Audi has officially unveiled its first-ever production model under its new AUDI sub-brand, the E5 Sportback. And no, that’s not a typo; it’s AUDI (all caps, without the four rings) and it’s a new ...

There's a new side of Audi than the familiar German luxury brand that we all know—one that uses all caps. Under a joint venture with Chinese automaker SAIC, Audi is essentially relaunching itself in ...

Hot on the heels of the new AUDI E5 Sportback in China, Audi’s standalone ‘AUDI’ EV brand has turned its attention to its next project. Taking the form of a more traditional SUV, the new model has ...

This is not your father's Audi. You won't find a four-ring badge on the grille. There's barely a grille at all, just thin LED lighting and a familiar name with an unfamiliar logo. It's long, sleek and ...

Audi’s Chinese sub-brand, AUDI, earned the 2026 China Car of the Year award with the all-electric E5 Sportback. Audi’s effort to tap into strong electric-vehicle demand in China appears to have paid ...

AUDI opened a new chapter in its history when it introduced the 2025 E5 Sportback, made exclusively for the Chinese market, surprising competitors in the premium segment. While at first, it looked ...

The China-exclusive joint venture between Audi and SAIC Motor launched its first model under the newly created AUDI brand: the E5 Sportback. Within just 30 minutes, the vehicle racked up 10,153 orders ...

While new Audi models like the A5 or Q6 follow the same old formula, the China-focused AUDI E5 credibly demonstrates a truly fresh start: cool design, a modern interior, digital tech that’s far ahead ...