So the big surprise is not why, but why now? There is no single answer to this question — but we can look at the factors that have increasingly piled on the pressure for SAP to change direction and ...

WALLDORF and ZUG, Switzerland — SAP AG and hybris today announced that SAP plans to acquire hybris, a rapidly growing and widely recognized leader in e-commerce technology. The acquisition positions ...

Back office software giant SAP has long coveted a leadership position in the front office, especially as digital transformation has become the initiative du jour at enterprises around the globe. The ...

Enterprise application mega-vendor SAP has just pushed further into the customer experience management space with the announcement that it is buying Swiss-based e-commerce platform vendor hybris for ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

On the heels of Accenture’s acquisition of digital marketing and strategy consultancy Acquity Group and the announcement that followed of a partnership with ecommerce platform hybris, executives from ...

OpenText, a provider of enterprise information management solutions, has extended its reseller agreement with SAP, whereby SAP will resell SAP Hybris Digital Documents by OpenText. SAP Hybris Digital ...

Conference keynotes usually open with familiar, high energy tunes to wake early morning audiences up and get them primed for the announcements to come. Think James Brown's "I Feel Good" or U2's "It's ...