Targeting and segmentation are part of a three-part process referred to as STP. STP stands for segmentation, targeting and positioning, processes that involve taking a close look at your potential ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...

Are you trying to find the right customer for your product or business? Not sure what the right way to do it is? Don’t know how to position your brand effectively? Read this detailed guide to find ...

I had a good friend who worked with me for 15 years before he passed away from cancer. He was a wise man, known for sharing his nuggets of wisdom. He once asked me, “Do you want STP or LTJ?” Confused, ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Khadija Khartit is a strategy, investment, ...