(Credit: Shutterstock) Paint a room in light colors to make it look bigger. Wear black to look slimmer. These are well known facts about how color influences our perception—but it's not all black and ...

Human perception of color is regulated by three types of cone cells in the eye. By artificially stimulating just one type with a laser, researchers and study participants experienced a new color they ...

A massive part of interior design is understanding and showcasing the intricate and delicate nuances of color in a space. While artists and designers usually study color theory at length to become ...

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

An appealing photo of a pizza or other menu item can help a restaurant increase sales – especially if the right filter is used, a new study suggests. Photos high in color saturation make food look ...

Cooper Hewitt, Smithsonian Design Museum presents “Saturated: The Allure and Science of Color,” an exhibition on view May 11 through Jan. 13 that explores the elusive, complex phenomenon of color ...