Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

The Wall Street Journal’s Amir Efrati has raised eyebrows with an article (subscription required) saying Google is working to stay ahead of its rivals in Internet search by introducing more so-called ...

Search engine technology has evolved, making semantic search essential for SEO. Learn what it is, why it matters and how to optimize for it. Many things have changed since 2010 when SEO was more ...