Sanchita is a bibliophile, and a certified hoarder of all things makeup, clothes, and books. She lives to write, so words get her by in some of the most difficult times. With over 8 years of ...

Add Yahoo as a preferred source to see more of our stories on Google. Hogwarts lovers, rejoice! There’s a new, magically good makeup collaboration out that you’ll want to get your hands on—especially ...

The K-beauty-inspired formula from SheGlam takes seconds to apply, yet feels and looks good from day to night. In the world of Korean beauty, makeup is often designed to make your skin feel as soft ...

Summer is almost upon us, and while for some that might mean vacations, or sandal shopping, true beauty lovers know that one of the great joys of summer is welcoming playful makeup looks. Of course, ...

In recent years, the cosmetics-and-beauty e-commerce industry has seen a surge in growth, placing digital platforms at the forefront. The potential is staggering: The beauty sector generated a ...