Amazon launched its discount storefront as an answer to the growing popularity of e-commerce companies Shein and Temu.

Amazon undoubtedly aims to offer a competitive and trustworthy alternative to low-cost platforms like Shein and Temu. Amazon claims they screen all Haul products for safety, authenticity, and regulatory compliance. These promises, paired with Amazon’s robust customer service infrastructure, make Haul a truly formidable offering.

Amazon launched “Amazon Haul” which is a new digital storefront that offers goods at low prices and would compete with Temu and Shein