Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is described ...

Less than 11,000 gallons of this color have been tinted over the last 14 years. The announcement is part of the brand's recent campaign coined "The Loneliest Color," which aims to highlight its most ...

Kristin is a lead editor at Forbes Home and has nearly a decade of professional experience as a writer and editor. She's previously worked at sites like Talking Points Memo, Insider, Delish, Angi and ...

When it comes to articulating the design zeitgeist, there’s nothing today’s paint brands—Sherwin-Williams included—love more than a good color story. Each year trend forecasters take stock of the ...

Sherwin-Williams is shaking up expectations around color-of-the-year trends by honoring its least-popular hue, called Kingdom Gold, according to a news release. The paint brand enlisted Dapper Dan to ...

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A collection of rich, moody hues, Sherwin-Williams Loud Luxury Palette exudes everlasting elegance that's perfect for lovers ...

CLEVELAND – Sherwin-Williams has named its 2026 Colormix Trend Forecast, the second iteration of its biennial approach to the annual color trend report. This iteration will focus on color evolution ...