Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego Smart Play is an interactive platform designed to breathe life into traditional Lego sets. At its core are three components: the Smart Brick, Smart Tags, and Smart Minifigures. Each of these ...

Toy company LEGO launched their new SMART Play System that introduces a sensor-filled brick that can adapt to its ...

Unlike many devices unveiled at CES 2026, LEGO’s Smart Bricks system does not rely on AI or an internet connection and is ...