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Madrí mania: How Britain fell for ‘Spanish’ lager brewed in YorkshireWhile its marketing is designed to evoke nostalgic memories of Spanish mini-breaks, Madrí is actually owned by Molson Coors, the UK brewing giant that owns Carling, Doom Bar, and the Czech lager ...
The rise of faux Spanish lager brand Madrí Excepcional is denting Carlsberg’s sales in the UK, the boss of the Danish brewer ...
Following a spate of recent consumer headlines, Lizzy O’Riordan delves into the confusing and divisive world of ‘Spanish’ lagers. If someone were to ask what makes a Spanish lager Spanish, you’d be ...
Molson Coors Beverage Company has launched Madrí Excepcional 0.0%, a zero-alcohol version of its popular Spanish style lager, which was created in partnership with La Sagra brewery in Spain.
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