The Special K Challenge is a two-week program that takes the nutrient-poor, calorie-restrictive meal plan that the cereal brand has been guilting women into for years and dresses it up with pretty ...

Kellogg is launching a promotion around its Special K brand designed to leverage women's fear of having gained weight over the summer. Called "Jeans Don't Lie," the effort offers a "way to drop up to ...

Ladies! Special K (the cereal brand, not the drug) has a very special message for all of you. It’s come to their attention that 93 percent of women are engaging in “fat talk.” And that’s bad. It’s so ...

This new year, Special K is putting its familiar, two-week weight-loss challenge in a new, longer-term context via a campaign themed "What Will You Gain When You Lose?" The Special K Challenge's ...

This week major food brand Kellogg's entered the world of smartphone apps with its first offering -- myPlan, the Special K Challenge application for iPhone and Android platforms. Kellogg created the ...