From man’s best friend to in-car virtual assistant. Mini is planning to introduce its new in-car virtual assistant, designed with a little more personality than your typical voice-activated system.

If you're not already familiar, Spike has been Mini's bulldog mascot since the modern Mini was introduced back in 2001. It's not exactly the most well-known mascot in the world, as evidenced by the ...

MINI has presented its new intelligent personal assistant at the Auto Shanghai International Trade Fair titled, Spike. Inspired by the English Bulldog, he provides various forms of support to drivers.

Technology in cars is usually helpful but could it also be cute? MINI‘s answer to that question is Spike, an animated dog that doubles as a virtual in-car personal assistant. The mascot will premiere ...

Spike the English Bulldog will appear in the company’s Concept Aceman at the Shanghai auto show, before rolling out to future Mini production vehicles. Spike the English Bulldog will appear in the ...

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