TOKYO: Japanese consumers are used to paying through the nose for fruit, and now that summer's here there's another way for them to empty their wallets: cube and heart-shaped watermelons. But this ...

JAPAN (WLS) -- Most of us know watermelons as round shaped. But now farmers in Japan are changing it up. They are growing the fruit to be square shaped. The watermelons are created by placing them in ...

Iowa is known for creating different variations of food, but Japan has taken it an extra step.Square watermelons are becoming an increasingly popular buy, with the fruit selling for around $100 in ...

ZENTSUJI, Japan (CNN) -- Japan appears to have cornered the market on square-shaped fruit. Farmers in the southern Japanese town of Zentsuji have figured out how to grow their watermelons so they turn ...

We may earn a commission from links on this page. A few years back, there was a report that wealthy people in Russia were paying over $800 for Japanese square watermelons. In Russia, that’s supposedly ...

In Japan, the sight of a square watermelon doesn’t stop shoppers in their tracks. They first appeared in 2001, the brainchild of a farmer who’d just had it with their rolling around in the fridge and ...

Festival goers went gaga for the square watermelons of agricultural firm Seedcompany during the agri-trade fair of the Pakwan Festival, an ongoing event in Bani town in Pangasinan that started on ...

The proverb “rarity brings high prices” has proven universally true and lastingly so. Thirty years since its invention, square watermelon still fetches some 150 U.S. dollars per fruit in its ...

Certain brands demand hundreds of pounds for items you'd typically find in a supermarket for merely £2, but the hype surrounding these foods is real. This is why influencer Carmie Sellitto followed a ...

We may earn a commission from links on this page. There's no better way to say, "Good luck on your school exams," than with citrus fruit pentagons, am I right? Fruit farmers in Ehime Prefecture, Japan ...