Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

The new Starbucks chairman and CEO Brian Niccol hopes a shot of nostalgia and a sharpie will help the coffee giant break out ...

The beloved coffee chain has officially unveiled its new holiday cup mere days after it revealed that it would be adding a ...

The modern cup designs come as Starbucks is gearing up to return another popular experience: handwriting customers' names on ...

The coffee conglomerate is appealing to old customers with the return of handwritten names on their cups ...

The practice of writing a customer’s name or drink modifications on their Starbucks beverage with a marker — a normal part of ...

Starbucks is giving customers a sneak peek into what they can expect for in-store cheer. The holiday season returns to ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...

This is where he is seeing the shoots of progress, like bringing back the bar where customers can add condiments to their ...

Last week, Brian Niccol, the CEO of the coffee conglomerate, announced that Starbucks baristas would once again write customers’ names in Sharpie on their cups. The idea is to emulate the ...

Following a decline in summer sales, Starbucks is hoping a return to its roots will be the comeback it needs. For the first time in more than four years, Sharpies are making their way back into ...