Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few ...

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...

Starbucks Corp. is giving its siren a facelift. The world's largest coffee company is unveiling a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...

Back in 1971, when the first Starbucks store opened and it was called Starbucks Coffee, Tea, and Spices, the brand's logo looked very different than it does today.

Starbucks' iconic green logo is instantly recognisable, but very few of us will have actually ever sat and thought about the ...

Starbucks Corp. is giving its siren a facelift. The world’s largest coffee company unveiled a new logo Wednesday that drops the words encircling its iconic sea nymph and gives her a few subtle ...

SAN FRANCISCO (MarketWatch) - Starbucks SBUX, +0.84% unveiled a new corporate logo Wednesday, dropping the word "coffee" for the first time from its green siren, or the twin-tailed mermaid seen on ...

First off: By now, talk about Starbucks' logo change is just, well, everywhere. (For those of you in the dark, the company last week said it was carving out the words "Starbucks Coffee" from its ...

Starbucks, which has turned its ... It’s the fourth modification of the Starbucks SBUX logo since it was created in 1971 and the first significant tweak since the company went public in 1992.

This sexy mermaid is Starbucks’ original mermaid, who recently made a comeback on the logo to honor the company’s 25th anniversary. And she’s not really a mermaid.

This is the fourth version of Starbucks' logo since the company's beginnings as a small coffee, tea and spice shop in Seattle in 1971. The first update came in 1987, ...