Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. To uncover the most effective marketing strategies for ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Lately, being a B2B marketer feels like the ground is constantly shifting beneath your feet. Tried and true B2B marketing strategies are being pressure tested by changing customer behaviors and ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource constraints to cultural resistance, this ‘execution gap’ kills momentum before ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

SPRING, TEXAS, TX, UNITED STATES, January 12, 2026 /EINPresswire.com/ — Following its participation at CES 2026 in Las Vegas, Smart Strategic Marketing today ...

SAN JOSE, CA, UNITED STATES, April 30, 2026 /EINPresswire.com/ -- Driving Innovation in Oncology Marketing Through ...

In today's day and age, if you're not playing the marketing game, your restaurant is likely out of touch. From local online ads to geofencing and social media, there are a myriad of restaurant ...

PeakMade’s Happy Place Campaign leveraged feedback from students and resulted in a record lease-up for 2023. Image courtesy of PeakMade Real Estate An eye-catching property can be a very beneficial ...