As marketers, we love a great funnel. It provides clarity on how our strategies are working. We have conversion rates and can track the customer journey from discovery through conversion. But in today ...

If you dig deep enough, you’ll find a good story embedded in pretty much everything. One of the more interesting that I’ve been fortunate enough to witness is the story of Wix for structured data (and ...

Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential ...

Structured data refers to highly organized and clearly defined information that is stored in a predefined format, making it easily searchable and processable by computers. This type of data is ...