Bring me back to the ‘80s! Swatch’s new Neon Watches will do just that as this retro collection is “totally rad.” Swatch dropped an extensive Neon Watch Collection that ranges in price from $80-$170 ...

A real "pop" of color.

Swatch was the result of two Swiss watch groups combining forces to take on the Japanese at their own game. Made from plastic, with simple quartz movements and essentially designed to be disposable ...

Omega and Swatch know that collaborations are a surefire way to turn heads. Louis Vuitton teaming up with Supreme broke hypebeast brains. Gucci and North Face caused ...

Just when watch collectors believed they were out of the MoonSwatch craze, Swatch and Omega are at it again, revealing the release of a second super sleek, all-black variation of the Mission to ...