Swatch may have rescued the Swiss watch industry from the quartz crisis in the 1980s, but it always knew its role: to be fun ...

The Omega Speedmaster is legendary—and expensive. But the Omega x Swatch MoonSwatch is the everyman’s Speedy and under $300.

Today, ETA designs and produces movements, which are the engines that power mechanical, quartz, and Swatch watches. The ...

When we reviewed the OMEGA x Swatch MoonSwatch at its release in 2022, our main complaint was not its quartz movement ... comfortable plastic watch a cumbersome, uncomfortable, and eventually ...

Learn more From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old. Below, find about a dozen new releases from the ...

Now, the Swatch x Tate Collection pays tribute to artists JMW Turner, Marc Chagall, Joan Miró, Fernand Léger, Henri Matisse, Wilhelmina Barns-Graham, and Louise Bourgeois with a series of watches ...

Swatch’s diversification comes as the Swiss watch industry struggles to sell more timepieces amid slowing economic growth in its biggest market, China. Low-end watch brands also have to contend ...