After nearly 60 years, Coca-Cola is discontinuing its first-ever diet soda, Tab, which acquired a huge fan base in the '70s and '80s and maintained a small but devoted following through the years.

Add Yahoo as a preferred source to see more of our stories on Google. Save Tab: Fans of Coca-Cola’s iconic diet soda want it back on the shelf Fans of the iconic diet soda Tab are rallying to bring it ...

Do you remember your first Diet Coke? I don't, but I know Coke's leading role in my life by heart. Like billions of people, I love Diet Coke. Unlike everyone else, I had a front-row seat to its ...

Tab, Diet Rite, even Coca Cola got into the craze! Come join us as we trace the origins of diet soda, and how Diet Coke emerged and took over the minds of so many over the years!

The FINANCIAL — The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio ...