Concept testing helps to validate that there are real customers who actually want your product—that your company is solving a real problem. Too many businesses pour time and money into developing ...

When you first think about being an entrepreneur, you’re filled with excitement at the possibilities. You can bring your own idea to market, you can be your own boss, you can set your own schedule and ...

Founders launch businesses no one wants every single day. They ignore warning signs and barrel forward on gut feel alone. But nobody cares about your brilliant idea. What if you could validate your ...

To find a profitable business idea, shift from selling your skills to solving your dream client's urgent problems. Identify their pain points and limiting beliefs, then build solutions they genuinely ...