A decade ago, a group of scientists had the literally brilliant idea to use bioluminescent light to visualize brain activity.

In the past several decades more than 30 new treatments for lupus have failed in clinical trials, even though all had seemed promising in the test tube. These repeated failures take a toll on the ...

Social platforms produce massive streams of interactions, yet teams working in product and tech still need a clear way to ...

Objective The ‘single-item measure’ was developed as a short self-report tool for assessing physical activity. The aim of this study was to test the criterion validity of the single-item measure ...

Businesses implement training programs for their employees in response to problems with employee performance, motivation or poor work quality. They develop goals for the training and then have to ...

A Florida State University researcher is part of a pioneering team that has developed a new measure to understand and support healthy aging, with the potential to change how health care workers, ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

In ancient times when someone needed to make a measurement, they would turn to something close at hand, often literally a hand. A tradition that originated thousands of years ago in Egypt that is ...

Back in 2011, my wife and I became first-time homeowners. We needed a slightly bigger house than we could budget for, so we bought a fixer-upper. Beyond furniture placement, a lot of work on that ...