Typography is just one method used to convey information to an end user, while creating typographical contrast helps focus attention and bring balance to an overall composition. At its simplest, ...

I have a free, conversion-rate-optimizing opportunity for you. That opportunity is typography. That’s right. When used strategically, typography can make that crucial first impression for your users.

Contrast helps to create focal points on a page and a hierarchy for what readers will see first. Here are several ways to create contrast in your design. Contrast of Size. The largest headline on a ...

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious ...

With the rebirth of flat design and the popularity of minimalism, typography is taking a more central role in Web design. The latest rumblings from the EU tech scene, a story from our wise ol' founder ...

1. The end of black and white. Typographic style -- Calligraphy, lettering, and type design -- Balance and proportion -- Multicolored type design checklist -- Polychrome typefaces -- Stencil fonts -- ...

Typography is the art and technique of arranging type. Like a person's speaking style and skill, the quality of our treatment of letters on a page can influence how people respond to our message. It ...

Words are an unavoidable part of our life. As basic units of communication, they exist in everyday existence in all sorts of forms: spoken, written, and even thought! From the newspaper you read with ...