(The fat U is the best.) The new logo is emblematic of the challenge facing Universal: How do you pull a historic vintage brand into the modern world without simply making carbon copies of what ...

Universal's January-announced, kid-focused theme park in Frisco is currently under construction -- and now it has a name and logo, too. Universal and Frisco city officials held a press conference ...

For example, the team behind Universal Geneve suggested that the brand needs a new logo. As a result, the new logo was ...