Under the glass of a smartphone screen, a lot is happening that users never see. Modern mobile search technology does more than fetch pages; it guesses intent, corrects spelling, personalizes results, ...

We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new mission of optimizing for the rise of large language models (LLMs): We’ve seen GEO ...

Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must ...

Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges. Google uses multiple methods to measure search quality, ...

OpenAI is updating ChatGPT search, its web search tool in ChatGPT, to give users an improved online shopping experience, the company announced Monday. When ChatGPT users search for products, the ...