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We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover,” posted in ...
The VSCO photo editing app gave birth to the aptly named VSCO girl. She is a social media enthusiast who constantly uses the app to create a consistent social media aesthetic. The sentiment “pics or ...
It’s the dead zone of Hot Girl Summer, but another label has dominated the feeds, confusing older millennials and Gen Xers who never thought they’d have to see scrunchies and puka shell necklaces ...
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The teens don’t laugh anymore. It’s all: “sksksksk.” If this means nothing to you, let me take you back to June of 2019 when the internet was a simpler place. The VSCO girl (pronounced “vis-co”) has ...
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Anne Milou has always had an affinity for oversized T-shirts, scrunchies and Puka shell necklaces. But recently Milou, who lives in the Netherlands, learned there's a name for the beachy, laid-back ...