Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

VML, a leading creative network, has launched Brand Design at VML, bringing together its diverse design capabilities under a single umbrella. The new unit will be headed by Robb Smigielski ...

The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

The emergence of AI at the edge—where devices process data locally rather than rely on cloud computing—has made the ...

Businesses previously geared toward a middle-aged audience might have to revamp their branding design to appeal to a younger, but still serious-minded, crowd. For businesses that want to succeed ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

Fincantieri and Viking have solidified their partnership with the signing of contracts for two new cruise ships, set to be ...

The redesign for Fanta, which is owned by the Coca-Cola Company, marks the brand’s first effort to create a consistent design system across all of its markets around the world. The new identity and ...

Design Hotels is a Marriott brand that isn't quite a Marriott brand. It's more like an exclusive hotel club where 60% of owners have never run a boutique before. New boss Stijn Oyen is fine-tuning ...

Tong Yang-Tze is reviving an ancient but disappearing practice and making it contemporary — writ large. By Zachary Small and An Rong Xu The Jewish Museum pairs the Texas artist with a 20th ...