Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

An antitrust lawsuit filed in 2024 against Varsity is set to go before a jury in two months, the fourth such case to accuse the cheerleading giant of engaging in monopolistic behavior. The suit also ...

Jeff Webb, known as "The Father of Modern Cheerleading" for his role as the founder of Varsity Spirit, the Memphis-based company that transformed cheerleading into big business through branded apparel ...

(Reuters) - Varsity Brands LLC has agreed to pay $43.5 million to resolve a federal lawsuit that the student apparel company and producer of cheerleading events abused its industry dominance, causing ...

Fans of The Varsity will be able to order a chili cheese dog and onion rings after a simple “What’ll ya have” in the Athens area again without driving to metro Atlanta. The Varsity announced Monday on ...