Steve Baumann, owner of the Vexilar fishing electronics company, keeps a stack of warranty cards on his desk to learn more about his customers. They’re not props. Growing up on a farm in southwestern ...

Vexilar, an iconic name in the world of ice-fishing sonar electronics, and Wired2fish, one of the largest and most-authoritative voices on all-things fishing, have announced a groundbreaking ...

Prior Lake, Minn. - Look at all the fish down there," exclaimed Tom Zenanko, sounding like a kid who just discovered presents under the Christmas tree. "There's literally hundreds of them." The small ...

DULUTH — I’ve become a bit of an anxious person in my old age. Sitting down to watch a television show has become almost impossible. Nothing holds my interest for more than a few minutes. An entire ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Vexilar was successful in defending its technology and ...

MINNEAPOLIS (WCCO)-- A new generation of kids were introduced to the sport of ice fishing Saturday on Lake Harriet in Minneapolis. Along with learning how to bait the hook, the kids got to use sonar ...