Digital influencers like Imma, Kuki and Nobody Sausage are growing in popularity on social media and shifting the way we interact on our favorite platforms. Hi, Astrid. Welcome to "In the Know-- ...

Warner Music Central Europe signed its first record deal with a virtual influencer, Noonoouri, debuting her AI-generated single, “Dominoes,” with an official music video on Friday. Created by Joerg ...

Pink-haired Aitana Lopez is followed by more than 200,000 people on social media. She posts selfies from concerts and her bedroom, while tagging brands such as hair care line Olaplex and lingerie ...

Milla Sofia looks like your average influencer. She’s 19 years old, blond and has almost 100,000 followers on TikTok. The twist is that she doesn’t actually exist. Sofia may claim to be from Finland ...

Virtual influencer Milla Sofia is garnering the attention of men on social media, posing in tiny bikinis, gorgeous gowns and even golf attire. There's only one catch: She's not real. The Finland-based ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan When the meal-kit delivery company HelloFresh wanted ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

“Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.” Coach launched a campaign, “Find Your Courage,” that pairs virtual ...

They don't age, complain, cancel gigs or doomscroll like the rest of us, and they're cashing bigger checks than some of the flesh-and-blood stars they were once modeled after. In a plot twist straight ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.