The virtual influencer market hit $6 billion in 2026 and is growing 26% annually. Top AI creators like Lu do Magalu earn ...

Body positivity nightmare or a chance to redefine beauty standards? A new awards contest for AI-generated personalities is ...

AI or virtual influencers are synthetic creators, pure bot material that look impossibly human, that have evolved into commercially viable media assets. They ...

We're hearing more and more about virtual influencers created with AI. The emergence of AI influencers marks a turning point in the online landscape. These virtual entities are increasingly capturing ...

Virtual influencers are AI-generated personalities that act, talk, and connect in the same way that actual people do, if not better. They're fashionable, consistently on-brand, and devoid of human ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Aitana Lopez is part of a growing wave of AI-generated influencers attracting millions of views as brands race to cash in on ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Most of us know that the Federal Trade Commission (FTC) Guides Concerning the Use of Endorsement and Testimonials in Advertising (the Guides) were updated in June 2023. While the Guides aren’t law, ...

Virtual influencers (VIs) are computer‐generated personas, often driven by artificial intelligence, deployed by brands and agencies to engage consumers across social platforms. Ranging from highly ...

An AI-generated influencer named Vrutika Patel, with over a lakh followers and 300 paid subscribers, is sparking debate about ...