Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

In the modern era, it’s all about the visuals. From the explosion of video across social media to the popularity of memes across the internet, visual content marketing has become a vital trend in the ...

At the time I has heading the marketing content delivery group at a major equipment manufacturer and we’d just posted a new ‘hero’ shot on our website. We were very proud of the image: a burly rugged ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago By Adrianne Pasquarelli - 2 hours 47 min ago By Erika Wheless - 2 hours 47 ...

But this rule needs some hammering in. Make sure that your content teams include visuals in pretty much every content post they create. Brands are already making visual content a rule, and not a ...

Visuals rank above blogging and videos as the most important type of marketing content, according to the “2018 Social Media Marketing Industry Report” by Social Media Examiner, which surveyed 5,700 ...

In direct response to the technology evolution over the past decade, audiences are consuming information in new ways, from smaller, more portable screens on mobile devices to third-party apps and ...

Opinions expressed by Entrepreneur contributors are their own. There’s always something new to learn, an innovative strategy to uncover and a potentially successful hypothesis to use in an experiment.

One marketing trend that’s impossible to ignore is the growing power and value of visual content. Just look at four of the fastest-growing social networks: Pinterest, Instagram, Snapchat, and Tumblr.

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. For that reason, B2B companies should use visual ...

Visual marketing can have a hugely positive impact on your marketing. This article dives down into how the visuals you add to your site (and off site) can impact your SEO specifically and drive better ...

Check out these content marketing trends you’ll want to have on your radar as you strategize for a successful 2023. A triage of increased consumer demand, search and content convergence, and AI ...