A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Delivering successful data analytics solutions that have a ...

Many organizations use key performance indicators, or KPIs, to set goals and track the progress of their operations. For some organizations, the process of measuring data serves as an exercise in ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...

Key performance indicators let you evaluate how well your business is meeting its targets. For KPIs to be effective, they must have characteristics that define business performance and clearly ...

KPIs are your guide to understanding every moving part in your business, and might just be the most important part of management. Too often I see owners fail to get an understanding of how their ...

Key Performance Indicators (KPI’s) are one of the most over-used and little understood terms in business development and management. They are too often taken to mean any metric or data used to measure ...

What KPIs do you as a marketer use? Probably revenue- and conversions-based, right? There is more to it than just that. Tom Cruise’s “Jerry Maguire” sports agent movie character famously shared a ...