Here's how natural indigo is still grown and fermented in Japan, despite the fashion industry's dependence on synthetic dyes.

One of the most iconic elements of denim is indigo. While the methods used to create this blue hue have evolved over the years—from natural to synthetic dyeing—the color has retained its hold ...

Clearly, EmRata got the memo about inky-blue denim being the trending jean for spring. Essentially, EmRata is wearing dark-wash jeans exactly as the style gods intended for 2025. “Deep indigo ...