For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Native advertising is quickly becoming an industry buzzword, but is still difficult to define, even as it becomes increasingly valuable. According to Hexagram, over 60% of publishers, brands and media ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, ...

Alongside programmatic buying, native advertising – and its close relation branded content – seems to be on everyone’s lips at the moment. And yet not everyone can agree as to what it is, how and when ...

Native advertising has found its way onto mobile devices at a startling pace, arriving at a moment when social media platforms already offered seemingly endless advertising possibilities. Facebook, ...

It's strange when you first think about it: The two hottest trends in online advertising in recent years –- programmatic and native -- seem almost like opposites. Programmatic advertising is about ...

There’s no sugarcoating that native advertising has gained unwanted but not undeserved notoriety. Native advertising networks have historically struggled to filter out poor quality and often ...

Adyoulike surveyed a total of 1,000 UK adults aged between 18 and 34 and found native advertising works for most of the UK’s under 34 internet population. The report also found that 57% of this age ...