Computerworld

What is Pay Per Click Advertising?

http://www.sanjaydhingra.com/what-is-pay-per-click-advertising/ – Pay Per Click Advertising are affiliate program scripts either created on a website or search ...
Inc

Don’t Make the Costly Mistake I Did in Your First Pay-Per-Click Campaign

Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...
Times Argus

Is 'pay per click' advertising right for your online business?

Monitoring pay per click advertising results is a great way to learn about your customers and mine for keywords to naturally optimize your site. The benefit to your search optimization efforts is that ...
Forbes

A Guide To Pay-Per-Click Ad Management For E-Commerce Retailers

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...
Search Engine Land

PPC campaign budgeting and bidding strategies

SEO » SEO, PPC & AIO Guides » Your Complete Guide to PPC (Pay-Per-Click) Advertising » PPC campaign budgeting and bidding strategies Chat with SearchBot Editor’s Note: A PPC budget is the money set ...