It doesn’t matter what you call it. Here's the bottom line: you need to test software with its future users. One of the topics that create much confusion in the software world is the difference ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Dmytro Voloshyn, cofounder and CTO of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The ongoing AI boom is transforming the online user experience (UX) at a rapid pace, and the ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

When testing the user experience of a new tech product, making the experience as true to “real life” usage for testers as possible is an important part of getting genuinely insightful feedback.

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...