Add Yahoo as a preferred source to see more of our stories on Google. A new MIT study shows sentences linger in memory when their meanings stand apart. The brain remembers ideas best when they are ...
Most writers assume they write well. Yet most writers grapple with the reality of writing as a black box. That is, we know that writing works, but we’re a bit fuzzy on what makes readers grasp the ...
A short sentence can fade fast. Another can hang around for minutes, or years. New research from MIT suggests the difference is not style or spelling. It is meaning. In a study of 500 people and 2,500 ...
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