Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...

Chi Lan Dang and Linh Thi Mai Nguyen of Tilleke & Gibbins explain the tactics that can help to minimise the risk of trademark infringement When a company promotes its products or services, it will ...

Learn how to use descriptive language to build the tone of your story with well-chosen adjectives and metaphors. Watch the full BBC Maestro course here. Investors continue to worry that tech companies ...

In your English language exam, you’ll be asked to create a piece of narrative or descriptive writing. Narrative writing tells story. This could be made up by you or based on something you’ve ...